Migration, Immigration, and Emigration, and their Effects on Religion, Women, and Minorities in Egypt

Introduction People relocate to new residences with the intent of attaining diverse goals. Evidently, such persons may relocate within their countries or cross their nation’s boundaries. Diverse repercussions often exemplify the livelihoods of citizenry who relocate to a novel environment as illustrated in the paper. It is imperative to acknowledge that Immigration connotes people’s relocation to diverse nations with the intent of enhancing their livelihoods. Interestingly, immigrants may move willingly or relocate since the situation in their countries may be dire.Advertising We will write a custom research paper sample on Migration, Immigration, and Emigration, and their Effects on Religion, Women, and Minorities in Egypt specifically for you for only $16.05 $11/page Learn More Notably, professional immigrants engage in work processes after their willful relocation. Additionally, immigrants who reposition regularly often become refugees i n the novel nations. Emigration connotes abandoning one’s own nation of birth thus moving to another country. This rearrangement assumes a permanent dimension thus depriving the origin nations, the necessary expertise that can spur progress. Migration connotes the movement of a person from their entity of origin or part of a nation to another with the intent of engaging in diverse activities. Concurrently, migration focuses on temporary change of residence. It is remarkable that these movements culminate in diverse benefits and drawbacks to a nation or her citizens. This paper investigates the effects of these movements on religion, women, and minority entities in Egypt Overview of Migration, Immigration, and Emigration in Egypt Apparently, shifts in locations by individuals in Egypt have been evident for decades. It emerges that emigration rates continue to escalate as evident in the last four decades. Initially, legal restrictions controlled rates of emigration to curb magn animous numbers of professionals who preferred Western countries. Egypt’s adoption of her 1971 constitution, spiraling fuel prices, and augmenting requirements for the migrant workforce elicited monumental emigration from Egypt (Sika, 2010). It is notable that most emigrants still head to Western countries. Sources establish that migration to Europe is increasing. However, this process culminates in an unbalanced nature of migrants. It is evident that Egypt hosts massive numbers of migrant workforce. Similarly, the country amasses huge proportions of immigrant registered as displaced and asylum seekers from diverse countries. Interestingly, the refugees house Palestinians uprooted from their habitats during the 1948 hostilities (Sika, 2010). Further, refugees dominating Egypt emanate from â€Å"Somalia, Ethiopia, Sudan, and Eritrea† (UNFPA, 2011). It is also outstanding to mention that emigration to Europe is attributable to gender equity and elevated skill levels aris ing from professionals.Advertising Looking for research paper on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, relocation to Arab countries encompassed massive proportions of males with minimal training and diminished skill levels thus seeking employment (Sika, 2010). Likewise, the proliferating immigrants hardly obtain opportunities to add value to Egypt’s progress because of their dire situation. Gender equilibrium among immigrants appears inclined on women, youngsters, and the old. This emanates from the notion that, men and young boys participate in the hostile tendencies. The diverse models of movements generate concerns as regards to religion, women, and minorities in Egypt (UNFPA, 2011). Certain movements appear to escalate because of conflicts, which result from doctrine aggressions. It is evident that movements into and outside Egypt present diverse challenges to women together with minority groups (Sika, 2010). Impact of Religion in Egypt Evidently, Egyptians have historically followed Islamic decrees at expansive lengths. This has led to the sustainable peace in Egypt. Migration occurred due to the search for employment in other countries. This has persisted over decades leading to the social revolt. This calls for initiation of employment opportunities (Christian Today, 2011). The revolt facilitated President’s Mubarak defeat and subsequent ousting from power. Prior to Mubarak’s defeat, slight religious conflicts continued silently. The vacuum led to open religious inconsistencies, which competed to fill the emptiness. Muslim Brotherhood’s together with Salifists battle for supremacy thus the need to gain power. This necessitated attacks on the Christian minority groups (Mnnonline, 2011). Muslims engage Christians in conflicts because they appear unhappy with Christian followers. It emerges that religion contribute to present conflicts in Egypt thus nec essitating migration. Egypt Ethic Make up and Christian Minorities Magnanimous proportions of Egypt’s population include Eastern Hamatic tribal groups. They comprise of native Egyptians, Berbers together with Bedouins (MacDonald, Marshall Cavendish Corporation Paren et al., 2000). Apparently, this group contains tribes emanating from interactions of native Egyptians with diverse groups from Africa and other regions. Remaining population component contains minorities including Greeks, Europeans, and Nubians (MacDonald et al., 2000). The Nubians appear to have integrated within the Egyptian Arabs eventually adopting their culture. Nevertheless, certain minor groups within the Nubians still practice their indigenous Nubian cultures. Arabs entering marriages with other visitors declined immensely tensioning cultural interaction. The diverse religious groups also display certain differences. Muslims form the utmost component of Egypt population with Christians only accounting for at least ten percent of inclusive population. All Muslims hold to the Sunni decrees thus enabling their continued loyalty to Islam (MacDonald et al., 2000). Migration has contributed to expansive interaction thus augmenting the minority populations.Advertising We will write a custom research paper sample on Migration, Immigration, and Emigration, and their Effects on Religion, Women, and Minorities in Egypt specifically for you for only $16.05 $11/page Learn More Muslims expansively engage Christian minorities in confrontations, which eventually necessitate migration. Muslim mobs execute attacks on the minority Christians by torching churches. It appears the violence advanced by Muslims escalated after social defeat of President Mubarak (Mnnonline, 2011). Muslims declared hostility on the Christians who converted their faith diverting from Islam. Reports show magnanimous Muslim population will continue their interest to terminate the lives of most Chri stians. This religious hostility appears to emanate from the Muslim Brotherhood’s notion of seeking power under the novel Egypt (Christian Today, 2011). Similarly, Salafists religious group also battles to gain control of Egypt. The warring factions present potentially inconceivable pressure on minority Christians. This has necessitated huge flows of Christians from Egypt to seek protection (Mnnonline, 2011). Societal Issues Migration affects women and young girls confronted with the challenges, which emanate from such occurrences. Monumental numbers of women regularly involved in these movements exude reproduction abilities (UNFPA, 2011). They confront challenges such as raising their youngsters in an unfamiliar environment, which avails little amenities necessary for reproduction. Most women emigrants also face hardship while working, in various sectors to attain income. The less skilled of them also appear to work under dehumanizing environment, which affects them psycholo gically. Further, trafficking of women and young girls also affects them negatively (UNFPA, 2011). They regularly end up suffering because of the activities their hosts engage them into executing. In most instances, women suffer diverse abuses including physical, sexual, and emotional. Traffickers force women into drugs, arranged transgressions, prostitution, tourism marriages, child sex, and unpaid wages (UNFPA, 2011). It is worth commenting that immigrant young women also forfeit schooling due to their refugee status. Furthermore, many women fail to attain their dreams and potentially successful ones never realize their potential. Underage women regularly confront enormous challenges, which apparently may cease by attaining autonomy. Immigrants into Egypt have advanced globalization in diverse ways. It is notable that the European expatriates offer diverse knowledge thus facilitating Egypt’s progress. Further, their investments within Egypt address unemployment concerns, wh ich plague Egypt.Advertising Looking for research paper on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Diverse job openings are manifest, thus allowing skilled and knowledgeable Egyptians to attain employment thus enhancing livelihoods. Cultural interactions observed amid Arabs and exotic groups have apparently led to the establishment of generations (MacDonald et al., 2000). Intermarriages between Egyptians and diverse groups facilitate unity among races. It is outstanding to comment that immigration has elevated the Christianity following in Egypt. Though still the marginal, Christianity appears to escalate as magnanimous populations switch from Islam. In deed, this progress angers Muslim Brotherhood since they have noted the pace at which Christian religion spreads in Egypt. Similarly, migration integrates fiscal marketplaces thus massive population attains satisfaction through accessing diverse items, which are exotic to their regions. Societies emerge as greater beneficiaries because of migration incidences. Notably, migration culminates in diverse economic benefits to Egyptâ₠¬â„¢s economy. These originate from the remittances made by citizens residing in other regions. Sources indicate that the funds sent home escalates Egypt’s economic stability (Sika, 2010). It is outstanding to reiterate that professionals migrating to other countries often give rise to brain drain. This reduces the pace of Egypt’s development because of diminished expertise and human resource. Government spending on refugees also appears to increase (Sika, 2010). This results from the augmenting population of immigrants needing government attention. Conclusion In summary, Egypt has experiences assorted consequences of migration. Emigration has escalated the remittances gained from citizens residing overseas. Further, emigration has culminated in augmented suffering amid Egyptian citizens working in the Gulf nations. Immigration has generated increased population of refugees, which necessitates government commitment with the intent of sustaining their existence. It has also resulted to women and young girls facing exploitation by traffickers. Religion and its related inconsistencies appear to have affected the present conflicts. Minority Christians remain the most affected by warring Muslim Brotherhood seeking to fill the leadership vacuum. This was created after President Mubarak’s removal from control. References Christian Today. (2011). Bishop and Baroness Warn of Rising Violence against Christians in Egypt. Maars News. Web. MacDonald, F. Marshall Cavendish Corporation. Paren, E. Shillington, K. et al (2000).  Peoples of Africa, Volume 10. New York, NY: Marshall Cavendish. Mnnonline. (2011). U. S. Religious Freedom Head Silent on Egypt. Maars News. Web. Sika, N. (2010). Highly Skilled Migration Patterns and Development: The Case of Egypt. Web. UNFPA. (2011). Migration: Egypt. Web. This research paper on Migration, Immigration, and Emigration, and their Effects on Religion, Women, and Minorities in Egypt was written and submitted by user Julieta Dudley to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Effects of Shortage Curing world war 2 on irish retailer essays

The Effects of Shortage Curing world war 2 on irish retailer essays The Effects of Shortage during World War 2 on Irish Retailers When war first came to Europe in September 1939, Taoiseach Eamon de Valera reshuffled his cabinet. A new department, the Department of Supplies, was established under Sean Lemass. It was given the task on ensuring that Ireland would continue to have sufficient supplies of raw materials, food and fuel throughout the war. John A. Murphy states that "Keeping things going rather than making progress became the economic keynote of the war years". And kept things going they did, but not without hardship, suffered particularly by Irish retailers. Before the war, the Department of Industry and Commerce outlined in a memorandum to the Taoiseach, the effect of a European war on Ireland's economy. The document pointed out that the United Kingdom provided 50% of the country's imports and the market for no less than 90% of Eire's exports. A high proportion of the imports consisted of essential supplies which Ireland could not supply itself. Only 5% of the shipping tonnage entering Irish ports in 1938 was Irish owned, the British owned 64%. Robert Fisk called this "a crippling economic dependence for a neutral to owe any nation involved in hostilities". There was a large increase in the amount of tonnage being sunk as a direct result of the defeat of France by Germany in June 1940. This rapidly manifested itself in shortages, from which Ireland, its neutrality notwithstanding, was not immune. Suddenly the shortages began to bite. Rationing facts and figures paragraph needed here. The rationing and shortages caused a deluge of problems for retailers and there were much reduced profit margins on a number of essential items.reduced profit figures Inspectors from the Department of Supplies were given "draconian powers" to deal with retailers who broke the rules. Patrick J. O'Connell, a grocer from Kimmage, was severely punished when he charged 4d. for a pound of flakemeal ...

Portfolio Assignment Essay Example | Topics and Well Written Essays - 750 words

Portfolio Assignment - Essay Example One other significant element that I have gained from the course this semester is about communication. Insights on emerging modes of communication such as social media have been very fundamental in helping me understand how to use such media for business purposes. In my final assignment this semester, I believe I deserve to get an A grade for my results because of my performance in various home works and class assignments. I believe I have worked hard enough throughout the semester to warrant such a grade, given the fact that I have endeavored to apply everything that I have learnt in the classes into the various assignments that we have done. Most of the assignments and homework that I did were both fascinating and motivating at the same time. I, therefore, tried to give it my best shot hoping for the best results possible. The assignment about the heartwarming coca-cola life commercial, for instance, was one of the best assignments that I wrote this semester. This assignment related to the issue of advertising, an area of business operations that I am fascinated about. The assignment on heartwarming Coca-cola Life Commercial is one of the best assignments that I did in the course of the semester. The analysis of this commercial helped me to conceptualize my final major assignment of the semester. Through this assignment, I was able to get many insights that will be fundamental in completing my major assignment. The advert has many elements including repetition, binary opposition, and anomalies. Repetition, which occurs on many occasions in the commercial, for instance, can be seen when the couples hug each other repeatedly. Binary opposition comes out in the relationship between the child and adults in the commercial. Some instances of anomalies in the commercial include the scene where the child eats the dog and sleeping in the kennel. The journal

Visual Arts and Film Studies Essay Example | Topics and Well Written Essays - 2500 words

Visual Arts and Film Studies - Essay Example This is in view that people would understand fully their roles and take up responsibilities as expected of them. This would have the effect of reducing friction and misunderstandings among people and eventually strengthen the social fabric that links people together. However, it is not all about cinemas having a socially conscious message (Russell, 2009). Overtime, people have been driven by a need to reproduce cinemas for commercial reasons a move that has diluted the messages passed on by these films. It thus calls for people to be overly conscious of the messages they perceive from these films as it is not always about positive messages. In fact, some have been seen to produce messages that are in great contrast with the values and beliefs of people. Such films upset society and are marginally responsible for the high levels of delinquency witnessed in society and at times they may be blamed for the complacency and ignorance of basic social norms by youths (Turner, 1999). Reference to youths is not accidental but is a connotation which seeks to point out the most affected group by the emerging films some of which leaves them worse of morally. This comes from the fact that this group is the most targeted group by filmmakers and at the same time it is the most active in watching films. Unfortunately, the group seems to perceive negative messages more than they perceive messages that have some social relevance. To examine further the social role of cinema/films, this study adopts an objective approach. It explores the film’s social impact by looking at three films; The Italian (2005), Pixote (1981) and NEDS (2010). It looks at the themes propagated by these films and particularly those of social realism and the representation of children as a social symbol. Attention will also be given to representation of crime, delinquency, and evil in the films. The assignment will hope to draw enough resources to substantiate information gathered from these primary resources in an endeavor to produce a complete and thorough representation of the social function of cinema. The three films have some common themes but the way they eventually deliver their message is different. They take us through the lives of innocent souls, children, who in their tender ages have to contend with tough choices and decisions only to guarantee their survival and existence in a rather brutal world. For instance, The Italian illustrates a child’s effort to get reunited with the par ents. It illuminates on the rather unobserved role of children as home makers and the fabric which holds the family together. The second film, Pixote, illuminates the harsh reality on the streets. It represents a course that few choose to talk about; street life that turns children into brutal beings. It also shows the rather ugly side of unconcerned societal members who do not care about what they lead children into. When children eventually become delinquent, they turn against them forgetting their role in making them what they are (Smidt, 2006). The last film, NEDS, shifts focus into the very basic unit of the society, the family, as the molding block of our children and the many faults within this unit that eventually lead rather focused individuals astray. Section I The Italian The Italian is a film directed by Andrei

Marketing Research Report Essay Example | Topics and Well Written Essays - 1500 words

Marketing Research Report - Essay Example Consumer awareness on healthy products have therefore changed perceptions and hence buyer behaviour. As a result, businesses have to change their strategies and offer consumers diet food products, as they are commonly known. Tesco PLC has been on a campaign to ensure that it supplies diet products on its shelves. However, as a marketing objective it is important to examine the customer feedback regarding their healthy food products. This study, therefore, examines the extent to which Tesco’s dietary food products have faired on in the market concerning approval ratings of the supermarket chain’s customers. Background The twenty first century business environment has been dynamic especially in the area of consumer behaviour and the availability of awareness information. The views of the general population have been changing with regards to issues of climate change, environmental sustainability and healthy living (Nielsen, Siega-Riz and Popkin, 2002). Consequently, attitu des result into concerted actions by individuals who are consumers in the various markets (Mattes, 2009). On the other hand, with globalization, competition has been rife among enterprises and therefore creating a shift to the issue of customer service performance excellence. In effect, any organization that is able to satisfy its customers through provision of quality products and services will continue to dominate markets. It is therefore important for supermarket chains like Tesco to constantly evaluate their quality objectives so that they are guaranteed of repeat purchases and attraction of new customers. Research has indicated that more households purchase behaviour on food products is dictated by the healthy nature of the products (Ottinger et al., 2003; Hartung and Rovida., 2009). This has raised the stakes for any organization that has been involved in the production and supply of food products. Research objectives To assess the perception of customers towards diet food pro ducts To examine the levels of customer satisfaction on Tesco’s diet food products To identify the demographic characteristics of customers favouring diet food products To predict the future trends in demand for diet food products in the United Kingdom To find out the desirable features in diet food products relative to alternative products Methodology The research will depend on a quantitative design for the investigation of the main variable. The use of quantitative techniques will therefore be employed to help attain the stated study objectives. The study will involve a number of data collection methods. This is to ensure that the studied phenomenon is closely investigated for a more reliable and accurate outcome. First will be the use of questionnaires as discussed in section 2. Secondly, the study will use observation method to closely examine the characteristics or features of the dietary food products and the information provided. Since purchase behaviour is also obser vable in the shelves, direct observation will appropriate. In addition, interviewing will be used in cases where further clarification may be required. The customers as well as retail managers will be investigated on the most popular diet products used currently. To be able to closely investigate the participants and get in depth opinion on the issue under study, the research will also use video recording, written notes or stenography. The instruments are for the purposes of obtaining clarity

Spotify The Way Forward Information Technology Essay

Spotify The Way Forward Information Technology Essay Peer-to-peer file swapping websites are becoming increasingly popular across the world as the next generation of the music sharing industry is developed. Peer-to-peer networking allows users to connect with each other to search for and share information. This information is decentralized, it does not require a central database server to search for locations of music files, it requires the use of peer-to-peer client software. The client software needs to be installed on users local machines (nodes), which then gather information on media files available for sharing and stores the information into a catalogue. When the user searches for media files the client software connects to other nodes across the networks (called hops) which search their catalogues, and this process continues. If a positive result occurs the client software connects directly with the peer that has the file and the media will be transferred. Users of the network can be both a supplier (information provider) and a consumer (information requester), the user can connect with multiple users all with the required resource, as the files transfer they can also be forwarded onto further users requesting the same files, saving time. Advantages of peer-to-peer include the ease of setting up, the speed of transfer of information, large numbers of peers can be contacted quickly, the network is not vulnerable to failure as there is such a wide spread of data not reliant on one centralized source. However disadvantages can include the potential for bugs and viruss during installation of client software, data is less secure, the provider may not be reliable and you may be breaching copyright and licensing laws. Peer-to-peer can be inefficient as its unknown which peers have the required information, a large number of hops can occur in a short space of time, potentially clogging the networks, but they will not be indefinite as a time to live countdown is in place which decreases with each hop until reaching zero at which point the search will end. A new internet music website is taking the industry by storm called Spotify, the site differs to normal peer-to-peer sites, you cant buy (or download) free music, but you can create a playlist or collection of your favourite songs to listen to just as you would on a radio station. Also there is an option to create or join collaborative playlists that are independent from the site and shared via websites, these can be added to by individual users. The tracks come with some advertisements between songs. A daily advert free listening package is an option for a small fee, or by subscribing monthly it can be entirely free of advertisements. Because there is no downloading of files Spotify is fast to use. It has a vast collection of songs, artists and albums. This is makes it very popular, however it has recently been forced to remove thousands of songs by the record labels who maintain control of what can be played where. Spotify argue that because tracks are only being listened to this could reduce the desire to illegally download and limit piracy. Spotify has recently released an Application Programing Interface (API) which it hopes will spread through other media devices such as gaming consoles, mobile phones and other media devices. An API is a way for website or service to talk to another website or service. APIs let you mix information and media from other services into your own site or application. (Wibbels 2009) The API is a set of predefined programming behaviour that Spotify have developed, which they can release to programmers to enable them to develop their own products to incorporate Spotify. This enables the company to reach out to many new users with a broad range of devices, for example an Apple iphone user may discover an application for Spotify to download to his device, having not previously heard of the service. In recent months a mobile device HTC Hero has become available with Spotify included. The Spotify subscription is paid in with the device contract, effectively seeming that the mobile device is giving free access to songs. With around 40,000 new users a day signing up to Spotify, there is no doubting its popularity, however does this imply that if free music is available then users will not need to make a music purchase again? There are mixed reviews, some alleged music pirates say they dont need to download illegally now, Spotify meets all their needs, other users are saying they will never buy music again. On the other hand some people are using Spotify to listen to music before going to purchase, on a try before you buy basis. It seems that Spotify is proving very useful for a wide spread of users. I think the release of the API will, as in the case of the HTC Hero device, spread the word of Spotify even further, however because of the ongoing problems with the music industry and copyright and licensing issues potential manufacturers of new devices need to move with caution, if licensing laws were favourable to the music industry and caused the demise of Spotify, with no API a lot of devices could potentially be useless. To conclude, I think that Spotify could be very successful in the future, the main barrier being its lack of support from the music industry. If more support, trust and guidance was provided by record and marketing companies then perhaps we would see developments of a more secure data transfer system, removing the chances of bugs and viruss for the users. The programing and network system on which it is based could prove to be the future of all online music sharing. I believe that this approach to the industry is a way forward, however I believe the software developers have a responsibility to behave ethically and responsibly so not to infringe the rights of all involved in the music industry. [989 words] Bibliography Spotify Ltd (2007 2010) About Spotify Available from http://www.spotify.com/uk/about/what/ Accessed 7th May 2010 Wikipedia The Free Encyclopedia (9th May 2010) Peer-to-Peer Available from http://en.wikipedia.org/wiki/Peer-to-peer Accessed 12th May 2010 Kayne (2010) What is P2P? Available from http://www.wisegeek.com/what-is-p2p.htm Accessed 12th May 2010 uCertify (2008) What are the advantages and disadvantages of a peer-to-peer network? Available from http://www.ucertify.com/article/what-are-the-advantages-and-disadvantages-of-a-peer-to-peer-network.html Accessed 17th May 2010 Johnson B and Arthur C (2009) Spotify opens doors to UK as record industry slams them shut. Available from http://www.guardian.co.uk/technology/2009/feb/11/digitalmusic-downloads Accessed 23rd May 2010 Johnson (2009) Spotify plots launch of new API. Available from http://www.guardian.co.uk/technology/blog/2009/apr/06/spotify-to-launch-api Accessed 23rd May 2010

Descartes :: essays research papers

Foundation   Ã‚  Ã‚  Ã‚  Ã‚  In Descartes Meditation VI Of the existence of material things, and of the real distinction between the real soul and body of man, he explains he reasoning for believing that the mind is better known than any body. Descartes states his reasoning through various assumptions that he has made in his search for knowledge. Descartes is a philosopher, who through thinking comes to these conclusions.   Ã‚  Ã‚  Ã‚  Ã‚  In the reading of Descartes he interprets his understanding of how and why the mind is better known than the body. He states that, â€Å"Myself in my entirety in as much as I am formed of body and soul (mind) taught by nature, sun, stars, and sky. Descartes realized that he could learn things from his body. Things like pain if he touches a flame or pleasure if he drinks a cup of wine. With senses Descartes could see textures and beautiful landscapes. This made Descartes realize that from this generalization that he has made, what he learns from his body does not exceed what he already knows in his mind. I think Descartes point is well made in his quote above. I come to understand this though, through the fact that the minds common sense is what tells me I should not touch a flame, because of the pain it will bring me.   Ã‚  Ã‚  Ã‚  Ã‚  Through Descartes studies of himself, he also came to the conclusion that, â€Å"†¦Mind alone, not mind and body in conjunction, is a requisite to a knowledge of the truth in regard to such things.†(376) He explains this premise with the analogy, â€Å"†¦Although stars make no larger an impression on my eye than the flame of a little candle there is yet in me no real or positive propensity impelling me to believe that it is not greater than the flame; but I have judged it to be from my earliest years, without any rational foundation.† This analogy interprets that, just because there is no direct effect upon his the body or physical senses it does not mean that nothing exists. The mind is more important to think and realize the possibilities even though his body cannot sense them. So even though the flame looks the same size as the star his mind know it in fact is not. I can only understand so much of this statement by Descartes. I understan d that that his mind can differentiate the star from the star, but this is not preconceived knowledge given to him at birth.

Coca-Cola Management Strategy

Assessment 1 Case Study Report of Coca Cola Company Hang LU S81293 Executive Summary The Coca-Cola Company (NYSE:  KO) is the world's largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world and is one of the largest corporations in the United States. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1. 6 billion servings each day. [4] The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The Coca-Cola Company is headquartered in Atlanta, Georgia. Its stock is listed on the NYSE and is part of DJIA and S 500. Its current chairman and CEO is Muhtar Kent. CONTENTS Introduction Company Background Mission and Vision Goals The Competitive Advantage of Coca-Cola Brands Five Forces Analysis Intensity of the Competitive Forces Generic Business Strategy Conclusion Introduction Coca-Cola has sold more than one billion servings every day. More than 10,450 beverages are consumed every second. It is present on all seven continents and is recognized by 94% of the world population. Coca-Cola grow from its humble roots as a home-brewed Georgia-based patent medicine to be the international soft drink powerhouse today. Coca-Cola used many technologies to achieve its rise to the top of the soft drink industry, defining new technologies and establishing paradigms that popped the status quo like a cap from a soda bottle. Through technology, Coca-Cola perfected Coke as a beverage and spread it throughout the world. Even today, the US soft drink industry is organized on this principle. â€Å"The Coca-Cola Company† is now the largest soft drink company in the world with products that include Coca- Cola, Diet Coke, Sprite, and Fanta etc.. It is employing about 71,000 people worldwide in over 200 countries. Coke produces about 400 brands consisting of over 2. 600 beverage products, such as water, juice and juice drinks, sports drinks, energy drinks, teas, and coffees. Coke products are distributed though restaurants, grocery market, street vendors, and others, all of which sell to the end users: consumers, who consume in excess of 1. 4 billion servings daily. Company Background The Coca-Cola Company is now the largest soft drink company in the world. Coca- Cola became the largest manufacturer, distributor, and marketer of non-alcoholic beverage concentrates and syrups which operate in more than 200 countries. Coca- Cola was invented on May 1886 by Dr. John Stith Pemberton in Jacob's Pharmacy in Atlanta, Georgia. The name Coca-Cola was suggested by Pemberton's book-keeper, Frank Robinson. He penned the name Coca-Cola in the flowing script that is famous today. Vision & Mission Coca-Cola has been marketed with catching marketing themes such as â€Å"Drink Coca- Cola† and â€Å"Delicious and Refreshing†. After years of globalization and brand building, Coca-Cola proudly pronounces its Mission Statement â€Å"The Coca-Cola Company exists to benefit and refresh everyone who is touched by our business†. And their goals: The basic proposition of our business is simple, solid and timeless. When we bring refreshment, value, joy and fun to our stakeholders, then we successfully nurture and protect our brands, particularly Coca-Cola. That is the key to fulfilling our ultimate obligation to provide consistently attractive returns to the owners of our business. Indeed, it was! Coca-cola's mission â€Å"our people and our promise† mainly focuses in Coca-Cola world is to celebrate, refresh, strengthen and protect. Coca-Cola feels that they should offer a soft-drink to the entire global community, which is environmentally safe and accepted. The company's mission is directed towards its soft drink business and the strategy management changes that will be forthcoming. Coca-Cola appeals to the long term interests of stakeholders particularly shareowners, employees and customers. This helps to support the local populations by offering job opportunities, and it also helps out the local and global economies in which the employees live. Woodruff's vision that coca-cola to be placed within â€Å"arm's reach of desire† came true from the mid 1940s until 1960, the number of countries with bottling operations nearly doubled. It is so feasible that the company can reasonably expect to achieve in due time. Coca-Cola strives to find new innovations to better its products and to stay a step ahead of its competitors as what is mentioned in the mission â€Å"the action we will take†. This is a key element in the company's drive to be number one in the industry. Also it is constantly looking for improvements in everything that it does, both in the production and the manner in which the company is run daily. Goals â€Å"That combination infuses all the elements of the strategy that we are implementing to deliver value to our share owners in the year to come, and well into the future: a) Accelerate carbonated soft-drink growth, led by Coca-Cola; b) Selectively broaden our family of beverage brands to drive profitable growth; c) Grow system profitability and capability together with our bottling partners; ) Serve customers with creativity and consistency to generate growth across all channels; e) Direct investments to highest potential areas across markets; and f) Drive efficiency and cost-effectiveness everywhere. † The Competitive Advantage of Coca-Cola Brands The company's sharp focus on its business also gives it a cost advantage. Although Coke earned less than five cents per 8oz serving last year, it did manage to sell about 380 bil lion servings! That kind of volume has advantages. The Coca-Cola Company has invested in building its trademark for over 113 years. Consumers worldwide recognize the Coca-Cola trademark and icons as symbols of quality and refreshment. Because Coca-Cola is the â€Å"ideal† soft drink that sets the benchmark for consumers' expectations, businesses that display and associate with the trademark immediately signal that they are committed to serving the most preferred soft drinks in the industry. The advantages of coca cola in adopting globalization trends are first of all with the economic scale that is bigger (talking about the whole entire world instead of one country, as mass marketing) it help coca cola to actually reduce the cost of producing adjusting to the country where the product is manufactured and price (cutting the cost of transportation, export and import cost as well as tax). It also helps coca cola to gain competitive advantages of a high quality product. The localize system or management help the company to expand the local network with the value creation functions and also established in low c ost markets, instead of the country of origins. They also can have a tight bound of long term contract with the low cost supplier in each country. Five Forces Analysis Today, soft drink industry is a very competitive industry to be in. Porter's five forces model shows us that there is already a strong barrier to entry established by the traditional concentrate producers such as Coca-Cola, suppliers' bargaining power is strong, buyers' power is weak, substitutes for beverage products are easy to produce, and the intensity of rivalry is strong since the industry is already facing a slow growth and high industry concentration. †¢ Suppliers' Bargaining Power Suppliers' bargaining power in this beverage industry is strong. For example, the soft drink ingredient producer – NutraSweet who specializes in producing concentrate sweeteners. Since there is a rising concern in health and safety issues in the soft drink drinking within the consumer market, the healthier sweetener, aspartame, that NutraSweet markets allowed it to have a high impact and input on costs of each bottler's product costs. Since NutraSweet was the only marketer that marketed the standard aspartame the costs of using NutraSweet's aspartame is relatively high compare to other substitutes such as sugar. Buyers' Bargaining Power The Buyers of the soft drink industry are the concentrate bottlers. Bottlers of the soft drink industry have a low bargaining power since they form the largest base (the greatest number) of all the elements of Porter's five forces. Most of the bottlers are Coca-Cola owned before 1980, and almost all of them are under some sort of contractual agreement stating that bottlers must accommodate the programs set u p by the concentrate producers' for the products that they have franchised. High fees are required of the bottlers re such as high start-up costs ranging from $100,000 to several million dollars, paying for two-third of promotional costs, while costs were typically split fifty/fifty for doing consumer promotion and trade. It is also hard for bottlers to identify their own brand identity since their products are made of concentrates and the names that they use are the names of the concentrate manufacturer . Coca-Cola, hence discouraging their own product differentiation. †¢ Rivalry Among Competing Sellers There is a strong barrier setup by the traditional concentrate producers. For new rivalry to enter into the market is extremely difficult since the two soft drink giants such as Coca-Cola and Pepsi-Cola have already created a soft drink tradition and branding. Also since the soft drink giants have already created their bottler network and also owned majority of them, it is even harder for new entrants to be gain an absolute cost and competitive advantage. Governmental policies also create obstacles to the new entrants in the cola industry since the word â€Å"Coke† is strictly mean Coca-cola. Current rivalry within the soft drink industry is mainly evolved around the two giants who are Coca-Cola and PepsiCo. The two giants owned most of the spacing for the vending machines, developed most the flavors for the popular products within the market, and occupied most of the soft drink market shares within the industry. They are able to utilize and plane well ahead of other smaller companies within the industry. Other smaller firms are mainly there for competition between the two firms. One example would be PepsiCo's purchase of Seven-Up's to expand its product line. Once Coca-Cola is aware of PepsiCo's expansion, readily they are also willing to purchase Dr Pepper. However since the buyout of Seven-Up's domestic operations was blocked by the Federal Trade, Coca- Cola also dropped its pursuit on Dr Pepper. In the current soft drink industry, there is a constant battle between Coca-Cola and PepsiCo. †¢ Substitute Products Threats of substitutes are high since soft drink industry is a highly unstable industry. Switching costs for the consumers are extremely low since the pricing of soft drinks is cheap and consumer's taste is ever changing. There is no tradeoff for the consumers to switch to other products so it is easy for consumers to change their loyalties. One example would be the Pepsi Challenge rose by PepsiCo over the states. The challenged had blinded people over the states tasted different brands of soft drinks and found out that majority of them liked Pepsi over Coke, thus PepsiCo's Pepsi-Cola was able to gain market share and attracted a larger market share. †¢ Potential New Entrants The soft drink industry is an extremely difficult industry to get into. The existing soft drink industry is already dominated by experienced dominant players with over century-long experience, new entrants would have to be truly unique to be able to gain an absolute competitive advantage within this industry. If their products are unique, they would not have to worry about the fear of product substitution. Once the new entrants have gained an absolute advantage within the industry, they would have to deal with the suppliers who may have a strong bargaining power over pricing on the ingredients they need. Apart from that, they would need buyers, which are bottlers in this case. Once they have a base of bottlers with them, then only they have a chance of success in this industry. Intensity of the Competitive Forces Coca-Cola created a very strong barrier to entry for its competitors. New entry into the market is extremely difficult. The two soft drink giants, Coca-Cola and PepsiCo controlled the whole market. In addition, Coca-Cola has already created its bottler network and also owned majority of them, it is even harder for new entrants to gain an absolute cost and competitive advantage. The threats of substitutes are high since soft drink industry is a highly unstable industry. Switching costs for the consumers are extremely low and there is no trade-off for the consumers to switch to other products so it is easy for consumers to change their loyalties. Generic Business Strategy In order to gain competitive edge in the consumer market, other than responding quickly to the external forces and its internal environment, Coca-cola also looks into its position within the industry. The generic competitive strategies pursued by Coca-Cola are: Low Cost Strategy & Broad Differentiation Strategy Coca-Cola is seen to have employed these two competitive strategies: Focused Low Cost and Broad Differentiation. The company has chosen to serve the consumer drink market and achieved cost savings by means of: ) Achieving economies of scale in the mass production of all Coca-Cola products lowers its unit cost. ii) Long learning, knowledge and experience in production and process, as the company existed more than a century. iii) Efficiency and effectiveness in manufacturing and distribution network. iv) Sharing of research and development, advertising and promotions cost among the brands carried by Coca-Cola has enabled to achieve economies of scope. C oca-Cola uses Broad Differentiation strategy on the basis of: i) Offering of wide range of its drink products . round 230 brands are currently being offered in the global market. ii) High brand image and recognition have resulted in superior product perception among consumers. iii) Packaging and bottling . The use of contoured shape bottle and the slim curly font have made Coca-Cola an easily recognized symbol. Conclusion Nowadays, Coca-Cola is not just a brand. It’s already a part of people’s life. It leads carbonated soft-drink industry growth. The company is monopolize the beverage market over a century. However, People are becoming increasingly health conscious, this has led to a decrease in the consumption of soft drink. It is the big challenge for coca-cola company in the future. References 1. ^ â€Å"Board of Directors Elects Muhtar Kent Chairman†. The Coca-Cola Company. April 23, 2009. http://www. thecoca-colacompany. com/presscenter/nr_20090423_muhtar_kent. html. Retrieved 2009-05-02. 2. ^ Coca-Cola Products: New Coca-Cola Products, Brands of Beverages & More 3. ^ â€Å"2009 Form 10-K Annual Report†. Form 10-K. The Coca-Cola Company. 2009. http://www. thecoca-colacompany. com/investors/form_10K_2008. html. Retrieved 2009-08-31. 4. Cola Wars : Five Forces  Analysis October 18, 2007

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